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Tuesday, August 27, 2013

NEW FERTILITY APP AIMS TO REVOLUTIONIZE FAMILY PLANNING



A new fertility app Clue has been submitted to the iTunes store and will be available in the next couple of weeks.

Clue’s founders recently pitched the app at the tech event hy! Berlin and promoted the product as a revolutionary fertility planning tool.

The app utilizes the same premise as other fertility planning apps: predicting a woman’s fertile window to either prevent or promote pregnancy.

However, Clue works off of an algorithm that is individualized for the user.  The algorithm was developed by a team of engineers, modeling experts and fertility experts to provide the most accurate system for its users.

While Clue uses important timing information such as basal body temperature, cervical mucus monitoring, and menstruation timing, founder and CEO Ida Tin plans to take the app to a new level in fertility prediction.  
She wants Clue to replace the pill as the primary high-tech method for family planning.

Tin also wants to use Clue to develop long-term relationships with users.  “The market for women desperately trying for a child, that’s a very lucrative market. But really what we want to do is take women by the hand, from the onset of their journey, and all the way through,” she remarked.

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