A new fertility app “Clue”
has been submitted to the iTunes store and will be available in the next couple
of weeks.
Clue’s founders recently pitched the app at the tech event hy! Berlin
and promoted the product as a revolutionary fertility planning tool.
The app utilizes the same premise as other fertility planning apps:
predicting a woman’s fertile window to either prevent or promote pregnancy.
However, Clue works off of an algorithm that is individualized for the
user. The algorithm was developed by a team of engineers, modeling
experts and fertility experts to provide the most accurate system for its
users.
While Clue uses important timing information such as basal body
temperature, cervical mucus monitoring, and menstruation timing, founder and
CEO Ida Tin plans to take the app to a new level in fertility prediction.
She wants Clue to replace the pill as the primary high-tech method for
family planning.
Tin also wants to use Clue to develop long-term relationships with users.
“The market for women desperately trying for a child, that’s a very
lucrative market. But really what we want to do is take women by the hand, from
the onset of their journey, and all the way through,” she remarked.
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